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Caroline Benson (850) 488-4197
For Immediate Release:

Florida Housing Finance Corporation Announces Resignation of Executive Director Trey Price

Sent on behalf of Florida Housing Board Chair Mario Facella

It is with both sadness and gratitude that we must announce Harold L. “Trey” Price will be resigning as Executive Director of the Florida Housing Finance Corporation, effective February 1, 2023.

Trey joined Florida Housing as Executive Director in March 2017 and since his appointment has played a critical role in the development and success of the Corporation. Please join us in recognizing just a few of the outstanding contributions that occurred under Trey’s leadership as he worked to advance Florida Housing’s mission of providing safe, quality, and affordable housing to all Floridians:

  • With the leadership and support of Governor DeSantis, Florida Housing received full funding for the affordable housing trust funds in 2022 and with supplemental additions, the largest state allocation to housing initiatives ever - totaling over $512 million.
  • Launched the Hometown Heroes Housing program with $100 million of assistance available to help eligible frontline community workers such as law enforcement officers, firefighters, educators, health care professionals, and active military or veterans purchase a home in Florida. The Hometown Heroes program quickly became Florida Housing’s most popular homeownership program and has provided 3,228 homeowners with more than $48 million in down payment and closing cost assistance to date.
  • Worked alongside state and local leaders to assist Floridians with long-term housing solutions in response to multiple catastrophic storms including Hurricane Irma, Hurricane Michael, and Hurricane Ian, in addition to other disasters.
  • Following Hurricane Michael, Florida Housing established the Hurricane Michael Recovery Loan Program, which assisted more than 1,000 families by providing first mortgage assistance at record low interest rates, along with up to $15,000 in down payment and closing cost assistance. Florida Housing also financed the development of 12 new multifamily rental properties with 962 total units to replace those that were destroyed in the storm and establish new housing for low and moderate-income families in the region. This equates to a $90 million total commitment dedicated to helping the community recover from such a devastating disaster.
  • Although more assistance is underway for families impacted by Hurricane Ian and Hurricane Nicole, Florida Housing was able to award $5 million to local SHIP offices in six of the hardest hit counties in Southwest Florida to help residents whose homes were damaged in paying their costly home insurance deductibles.
  • Oversaw the implementation of the Construction Housing Inflation Response Program (CHIRP) to support and work with property owners and developers to protect projects in Florida Housing’s development pipeline that were experiencing cost increases related to market inflation. Without this program more than 65 projects representing 7,400 units would have been at risk. Instead, developments received supplemental funding to fill the gap and will begin construction over the coming months to help meet the statewide demand for affordable rental units.

Prior to joining Florida Housing, Trey had his own firm, Price Point Strategies, and had previously represented Florida Realtors in Tallahassee for more than 14 years. In this capacity, he served as the liaison to Florida Housing, regularly communicating and interacting with leadership to help ensure issues regarding affordable housing were considered and included in critical discussions.

All of us on the Board, as well as Florida Housing staff, are extremely grateful for Trey’s leadership and service to the people of Florida and wish him the best of luck in future endeavors.

Trey’s last day will be February 1, 2023. During this time of transition, the Florida Housing team will continue their excellent work on all programs and initiatives that provide safe, quality, and affordable housing to thousands of Florida families each year.

Mario Facella

Chairman of the Florida Housing Finance Corporation Board of Directors

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